The Education of a Reluctant Businessman<\/p>\n
Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura,
\nCalifornia. He began in business by designing, manufacturing, and distributing
\nrock climbing equipment in the late 1950s. His tinkering led to an improved
\nice axe that is the basis for modern ice axe design. In 1964 he produced his
\nfirst mail-order catalog, a one-page mimeographed sheet containing advice not
\nto expect fast delivery during climbing season. In 2001, along with Craig
\nMathews, owner of West Yellowstone’s Blue Ribbon Flies, he started One Percent
\nfor the Planet, an alliance of businesses that contribute at least 1 percent
\nof their net annual sales to groups on a list of researched and approved
\nenvironmental organizations.<\/p>\n
In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman,
\nenvironmentalist, and founder of Patagonia, Inc. shares the persistence and
\ncourage that have gone into being head of one of the most respected and
\nenvironmentally responsible companies on earth. From his youth as the son of a
\nFrench Canadian handyman to the thrilling, ambitious climbing expeditions that
\ninspired his innovative designs for the sport’s equipment, Let My People Go
\nSurfing is the story of a man who brought doing good and having grand
\nadventures into the heart of his business life-a book that will deeply affect
\nentrepreneurs and outdoor enthusiasts alike.<\/p>\n
Paperback, 258 p.,black and white photos; rewised ed. 2016<\/p>","protected":false},"excerpt":{"rendered":"
The Education of a Reluctant Businessman Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice axe that is the basis for modern ice axe design. In 1964 […]\n","protected":false},"featured_media":33083,"template":"","meta":[],"product_brand":[],"product_cat":[21542],"product_tag":[],"class_list":{"0":"post-153035","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-sachbuecher-dokumentationen","7":"pa_autor-chouinard","8":"pa_erscheinungsjahr-21571","9":"pa_region-amerika-nord","10":"pa_sprache-en","12":"first","13":"onbackorder","14":"taxable","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/pizbube.ch\/en\/wp-json\/wp\/v2\/product\/153035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pizbube.ch\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/pizbube.ch\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pizbube.ch\/en\/wp-json\/wp\/v2\/media\/33083"}],"wp:attachment":[{"href":"https:\/\/pizbube.ch\/en\/wp-json\/wp\/v2\/media?parent=153035"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/pizbube.ch\/en\/wp-json\/wp\/v2\/product_brand?post=153035"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/pizbube.ch\/en\/wp-json\/wp\/v2\/product_cat?post=153035"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/pizbube.ch\/en\/wp-json\/wp\/v2\/product_tag?post=153035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}