\nFor nearly 80 years, Yvon Chouinard has followed his own advice, pursuing,
\nwith equal fervor, sports adventures, business excellence, and environmental
\nactivism. Since 1950, he has captured the lessons and revelations he’s learned
\nin articles and books, personal letters and poetry, introductions and
\neulogies. In this fascinating inside look, Chouinard himself has selected his
\nfavorites from years of reflection, all accompanied by illustrative photos,
\nmany never published before. <\/p>\n
The results is both more of Chouinard’s iconoclastic and provocative thinking,
\nhis skilled storytelling and sense of humor, and a picture of the evolution of
\nhis thoughts and philosophies. With articles on sports, from falconry to
\nfishing and climbing to surfing, with musings on the purpose of business and
\nthe importance of environmental activism, this very personal book is like
\nsitting on the couch with this amazing man, flipping through his photo album
\nas he tells the stories of his life. <\/p>\n
Some Stories is an eclectic portrait of a unique life lived well. Yet the
\nfinal pages of the book indicate that Chouinard will continue to challenge
\npeople, business, and the world. He presents the company’s new simple but
\ndirect mission statement, revised for the first time in 27 years: «We are in
\nbusiness to save our home planet.» With it he emphasizes the urgency of the
\nclimate crisis then entreats every person’s obligation to reflect on, commit
\nto, and act on this mission. <\/p>","protected":false},"excerpt":{"rendered":"
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